How to Brand Yourself as a Leader of the Company?

Neha Shah

08 Jul 2021

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Did you know – Building your personal brand at work can help you become more visible at work?

Reinvent your Personal Brand and lead your destiny.

Personal branding is a way of establishing and consistently reinforcing who you are and what you stand for in your career and life. Here are few ways you can be on the front foot of strengthening your personal brand within your organization and beyond.

a.     Explore your Voice – Discover how to express yourself with confidence and clarity, infuse your communication with the topics you feel truly passionate about, drawing on information and experiences that prove you are a thought leader in that area

b.     Upskill yourself – Learn the latest technology to be in pace with your colleagues. Upgrade yourself with new skills and add value to your personality at every stage

c.      Spotlight your expertise – Have guts to highlight your expertise and specialization in areas you are good at

d.     Request feedback and work upon the same – Try to get a 360 degrees feedback from all the levels of the organization to help yourself improve and validate your strengths

Today in the internet era, traces of your old brand will never completely disappear—and as long as you are thoughtful about what you have learnt along the way, you will be able to implement the same in your journey. The challenge is to be strategic about identifying how you wish to be perceived, developing a compelling story that explains your evolution, and then spreading that message. The more connections you make, and the more value and content you regularly add to the stream, the more likely it is that your new brand will be known, recognized, and sought out.

Read Leading from the Boardroom! at: Boardroom